数字游牧主义的本质求索:以中国数字游牧民为例

The Essence of Digital Nomadism:A Case Study of Chinese Digital Nomads

随着全球化、数字技术的发展,数字游牧作为一种工作模态,在世界范围内逐渐形成新的职业风潮。本研究在明晰数字游牧主义概念的基础上,借由德勒兹和我国蒙古游牧民族形象,通过对我国数字游牧民的半结构化访谈、参与式观察和线上内容分析,发现倡导“解放”“自由”“自主”的数字游牧主义表面上呈现出对当代资本主义的批判与反对,而其发展过程中自身的商品化、职业化、制度化和背后的元工作却在不断模仿和呼应商业活动和制度体系中的权力动态。某种意义上,数字游牧主义应为对市场需求的回应和资本主义的延伸,其表面标榜“协同合作”“去中心化”“罗曼主义”“自立自主”,但本质上的运行逻辑却是“利益驱动”。

With the advancement of globalization and digital technology,digital nomadism has gradually formed a new trend of professionalization worldwide.This study,based on a clear understanding of the concept of digital nomadism,referencing Deleuze and the image of Mongolian nomads in China,employs semi-structured interviews,observations,and online content analysis to explore Chinese digital nomads.Itfinds that while digital nomadism advocates"liberation""freedom"and"autonomy",ostensibly critiquing and opposing contemporary capitalism,the process of its development,including its commodification,professionalization,institutionalization,and the underlying meta-work,continues to mimic and resonate with the power dynamics present in commercial activities and institutional systems.In a sense,digital nomadism can be viewed as a response to market demands and an extension of capitalism,presenting itself as promoting"collaboration""decentralization""romanticism"and"self-reliance",yet fundamentally it is"driven by profit".