长江文化助推国家形象传播的叙事表达与实现路径

The Narrative Expression and Implementation Path of Yangtze River Culture in Promoting the National Image Dissemination

国家形象研究的“文化转向”揭示出文化在国家形象传播中的重要作用。长江文化内涵丰富、文脉悠长,为国家形象的传播提供了强大的文化支撑与叙事资源。长江文化所蕴含的身份意识、文化观念与行为方式,与国家形象的主体性、价值性与实践性要素紧密契合。面向“四个大国形象”的叙事框架,要运用好长江文化的历史叙事、发展叙事、外交叙事、道路叙事资源,推动国家形象具象化为丰富的长江文化表达,形成历史性与时代性相通达的国家形象传播路径,展现好中华文明绵延发展的历史自信和以中国式现代化全面推进民族复兴的文明新篇。

The cultural shift in national image reveals the important role of culture in the dissemination of national image.The cultural connotation of the Yangtze River is rich and the context is long,providing strong cultural support and narrative resources for shaping the image of our country.The identity consciousness,cultural concept and behavior pattern embodied in Yangtze River culture cope well with the subjective,conceptual,and practical elements of the national image.Facing the narrative framework of"four national images of powerful country",we should use the historical narrative,development narrative,diplomatic narrative and road narrative resources of the Yangtze River culture to achieve communication,so as to form a national image communication path that is connected with the historical and epochal nature,promote the national image to become a rich expression of the Yangtze River culture,and demonstrate the historical confidence of the continuous development of Chinese civilization and a new chapter of civilization that comprehensively promotes national rejuvenation with Chinese path to modernization.