公共图书馆微信公众号传播力提升策略研究——以31所省级公共图书馆为例

Research on the Promotion Strategy of Transmission Power of WeChat Public Official Accounts in Public Libraries——Taking 31 Provincial Public Libraries for Example

以微信为代表的社交媒体是公共图书馆利用新媒体提高社会影响力、扩大信息服务范围的重要方式。文章利用Python 3.8语言编写的数据采集系统对我国31所省级公共图书馆微信号推送的文章进行了采集并予以分析。文章认为:公共图书馆应从加强内容建设、把握推文标题价值、开展多元化推送策略、实施个性化代际阅读推广等方面着手,打造以微信公众号为引领的公共图书馆服务推广分层格局,探索培育新颖和谐的新媒体传播方式,实施常态化的微信公众号传播路径,以期取得良好的推广效果和社会效益。

Social media,represented by WeChat,is an important way for public libraries to use new media to enhance social influence and expand the scope of information services.This paper uses the data acquisition system written in Python 3.8 language to collect and analyze the articles pushed by WeChat public official accouts in 31 provincial public libraries in China.It suggests that public libraries strengthen the construction of content,grasp the value of the title of tweets,carry out diversified push strategies,and implement personalized intergenerational reading promotion.Creat a layered pattern of public library service promotion led by WeChat official account,explore and cultivate new and harmonious media communication methods,and implement a normalized WeChat official account communication path,so as to achieve good promotion effects and social benefits.