色彩心理学在专题展示设计中的应用与研究

Application and Research of Color Psychology in Thematic Display Design

专题展示色彩设计至关重要,不同色彩具独特情感属性影响观众情绪、塑造氛围,对突出展品特色意义重大,是专题展示设计的关键部分。通过研究和应用色彩心理学,运用CNCSCOLOR体系选色可提升质量。研究采用案例研究法结合该体系分析比较方案,丰富应用方法,旨在深入探讨作用效果,为展示设计提供科学指导与创新思路。

Color design is crucial in thematic display.Diff erent colors have emotional properties that infl uence the audience's mood,shaping the atmosphere and highlighting exhibit characteristics.It's a key part of the thematic display design.Through color psychology study and CNCSCOLOR system application to select colors and improve quality,this study uses case studies combined with the system to analyze the comparative scheme,enrich the application method,aiming to discuss the eff ect in depth and provide guidance and ideas for display design.