高职院校品牌识别系统设计与实践升级策略研究

Research on Brand Identity System Design and Practice Upgrading Strategy in Higher Vocational Colleges

以贵州电子信息职业技术学院为例,从学校品牌建设现状入手,提出做好学校品牌设计与升级应把握好简洁性、独特性、标准性、差异性、操作性五个方面的原则,提升自身凝聚力及品牌竞争力。

Taking Guizhou Electronic Information Vocational and Technical College as an example,starting from the status quo of school brand construction,the author puts forward that the design and upgrading of school brand should grasp the fi ve principles of simplicity,uniqueness,standard,diff erence and operability,so as to enhance its own cohesion and brand competitiveness.