高阳县纺织产业集群竞争力分析

Analysis on textile industry cluster competitiveness of Gaoyang county

针对高阳县纺织产业集群存在产品附加值低、创新能力不足、品牌影响力弱等问题,采用定性与定量相结合的分析方法,探讨了高阳县纺织产业的优势与挑战,并提出相应的建议。研究发现,高阳县纺织产业在历史传承、规模优势、产品多样化方面表现突出,但存在的技术创新不足、品牌建设薄弱等问题制约了产业的发展。基于此提出了高阳县纺织产业应转变发展模式、加强品牌培育、提升数智化水平和推进绿色生产等战略建议,为产业集群的竞争力提升提供有价值的参考,以促进高阳县纺织产业的发展。

In view of the problems of low added value of products,lack of innovation ability and weak brand influence,the advantages and challenges of Gaoyang county textile industry cluster were discussed by combining qualitative and quantitative analysis methods,and corresponding suggestions were put forward.The research reveals that despite Gaoyang county′s outstanding performance in industrial heritage,scale advantages,and product diversification,its development is constrained by insufficient technological innovation,weak brand building,and low level of digitization.Therefore,strategies are proposed including shifting development modes,strengthening brand cultivation,enhancing digitization levels,and promoting green production.These strategic recommendations provide valuable insights for enhancing the competitiveness of Gaoyang county and similar textile industry clusters,holding significant implications for promoting local economic development.