镜像与隐喻:中国武术国际化传播中的“他者形象”论析

Mirroring and Metaphor:An Analysis of the"Other Image"in the Internationalization of Wushu

运用形象学相关理论,探析中国武术国际化传播中的“他者形象”议题。中国武术国际化传播不可回避武术的“他者形象”问题,中国武术“他者形象”是国际社会“他者”关于中国武术的认知和表征系统,包含着国际社会各阶层和社会群体关于中国武术的整体认知与集体想象。中国武术“他者形象”是“他者主体”关于中国武术的社会集体想象,是他者文化表意实践中自我隐喻的象征;历史语境、意识形态是中国武术国际化传播“他者形象”建构的重要条件;新时代中国武术国际化传播中“他者形象”的塑造,还需进一步考量西方现代性对武术“他者形象”塑造的影响,在与他者意象关联中塑造有利于武术国际化传播的“他者形象”。

Using the theory of imagery,this paper explores the issue of"other image"in the internationalization of Wushu.Wushu cannot avoid the issue of"other image"in its international communication.The"other image"of Wushu is the cognition and representation system of the international community about Wushu,which contains the overall cognition and collective imagination of various strata and social groups in the international community about Wushu.The"other image"of Wushu is the social collective imagination of the"other subject"about Wushu,and is the symbol of self-metaphor in the practice of other cultural representation;historical context and ideology are the key factors influencing the construction of"other image"in the international communication of Wushu.The shaping of"other image"in the international communication of Wushu in the new era needs to consider the influence of Western modernity,and should be achieved by building connections with other imagery,thus creating a favorable"other image"for its international communication.