高校冰雪体育文化传播研究

Research on the Cultural Communication of Ice and Snow Sports in Colleges and Universities

随着北京成功举办第24届冬奥会,冰雪运动的热潮迅速蔓延,高校冰雪体育文化传播正逐渐受到重视。运用文献资料法、逻辑分析法等,探讨高校传播高校冰雪体育文化的重要意义及路径。研究认为,传播高校冰雪体育文化有利于高校开展冰雪体育项目、帮助学生树立文化自信、提升学生的身体素质等;高校冰雪体育文化传播路径需要构建冰雪校本课程、开设冰雪体育场地及赛事、构建冰雪体育文化的媒体传播平台等。

With the successful hosting of the 24th Winter Olympics in Beijing,the crazeof ice and snow sports is rapidly spreading,and the communicationof ice and snow sports culture in colleges and universities is gradually receiving attention.Using methods such as literature review and logical analysis,this paper explores the important significance and path of promoting ice and snow sports culture in colleges and universities.Research suggests that spreading the ice and snow sports culture in colleges and universities is beneficial for colleges and universities to carry out ice and snow sports,help students establish cultural confidence,and improve their physical fitness;The communicationpath of ice and snow sports culture in colleges and universities requires the construction of school-based ice and snow courses,the establishment of ice and snow sports venues and events,and the construction of media communicationplatforms for ice and snow sports culture.