网络女性综艺节目性别观念表达的困境与破局之道

Expression Dilemma of Gender Concept in Online Female Variety Shows and Its Solutions

近几年来,网络女性综艺节目在性别观念表达上呈现出女性中心地位、女性独立、女性力量等特征,具有积极的文化引导作用。与此同时,商业广告对女性观念表达的钳制,以及内容生产者自身在女性角色定位上的思维局限性又导致了当下网络女性综艺节目性别观念表达的困境,而波德里亚的消费社会理论为破解这一困境提供了方法指引:一方面,从节目的商业化角度出发,合理看待消费主义对女性综艺节目性别表达的引导,倡导合理适度的女性消费观念,避免让女性成为物质的附庸;另一方面,从创作者的女性观念自觉出发,强化对女性集体特征和独特性的辨识,弱化性别范例差异,减少对女性身体的符号化塑造和呈现,塑造多元且独特的女性形象。

In recent years,the expressions of gender concept in online female variety shows female-prominent,female independence and female power,which provide positive cultural guidance.Meanwhile,the constrain of gender concept expression in commercials and content providers'ownlimitation in thinking also lead to the current expression dilemma of gender concept in online female variety shows.From the perspective of Baudrillard's consumer society theory,solutions can be as follows:on the one hand,based on program commercialization,take a reasonable view towards the influence of consumerism on gender expressions in female variety shows,and advocate moderate female consumerism,so that female wouldn't become the adjunct to material;on the other hand,based on the creator's consciousness of female concept,further differentiate the collective features and uniqueness of female,minimize typical gender differences,lessen the symbolic shaping and representing of female body,and construct diversified and unique female images.