摘要
本文讨论了在直播带货时代,扩大社交媒体的影响力的重要性,以及通过扩大社交媒体的影响力可以实现的益处。同时,还探讨了如何运用大数据分析和AI技术优化直播带货的经营策略,包括精准洞察用户需求,优化直播带货活动和销售效果,以及优化市场营销和品牌推广策略。通过这些方法,可以提高直播带货的效果和盈利能力,在竞争激烈的市场中获得优势。
This article discusses the importance of expanding the reach of social media in the age of live streaming,and the benefits that can be achieved by expanding the reach of social media.At the same time,it also discussed how to use big data analysis and AI technology to optimize the business strategy of live streaming,including accurate insight into user needs,optimization of live streaming activities and sales effectiveness,and optimization of marketing and brand promotion strategies.Through these methods,you can improve the effectiveness and profitability of live streaming and gain an advantage in the highly competitive market.
作者
席佳宁
Xi Jianing(Xinjiang University of Finance&Economics,Xinjiang Wulu Muqi 830012,China)