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基于社交电商的跨境电商发展研究

Research on the development of cross-border e-commerce based on social e-commerce
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摘要 本文探讨了社交电商对跨境电商发展的影响和促进作用。通过分析市场数据和用户数量增长情况,以及社交电商平台的用户参与度和粘性,揭示了社交电商在跨境电商中的市场份额不断增长,并为跨境电商带来更多商机和机会。这表明社交电商在跨境电商中具有重要的推动力。未来,社交电商将在跨境电商领域扮演更重要的角色,为全球用户提供更好的购物体验和商业机会。 This paper discusses the impact and promotion of social e-commerce on the development of cross-border e-commerce.By analyzing the market data and the growth of the number of users,as well as the user engagement and stickiness of social e-commerce platforms,it is revealed that the market share of social e-commerce in cross-border e-commerce is growing,and more business opportunities and opportunities are brought to cross-border e-commerce.This shows that social e-commerce has an important driving force in cross-border e-commerce.In the future,social e-commerce will play a more important role in the field of cross-border e-commerce,providing better shopping experience and business opportunities for global users.
作者 何毅 He Yi(Shenyang Ligong University,LiaoNing Shenyang 110159,China)
机构地区 沈阳理工大学
出处 《经济与管理战略研究》 2024年第1期30-33,共4页
关键词 社交电商 跨境电商 市场份额 用户数量 用户参与度 商机 购物体验 social e-commerce cross-border e-commerce market share the number of users user engagement Business opportunities Shopping experience
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