乡村振兴背景下文化和旅游融合发展评判标准的研制及应用

Development and application of evaluation criteria for the integrated development of culture and tourism in the context of rural revitalization

以综合指数评判法,建立乡村振兴文化和旅游融合发展的评判标准,并且依据评判标准,对陕南安康市南江湖旅游特色小镇乡村振兴文化和旅游融合发展提出设想,即打造传奇色彩的南江湖旅游特色小镇;打响“神秘南江湖,山珍海味地”文化品牌;突出文旅融合一体化的产业融合发展;构建交通格局同城化的原生态山水园林“城郊公园”。

Based on the comprehensive index evaluation method,the evaluation criteria for the integrated development of rural revital-ization culture and tourism were established,and according to the evaluation criteria,suggestions for the integrated development of ru-ral revitalization culture and tourism in the Nanjiang Lake tourism characteristic town in Ankang,southern Shaanxi were put forward,that was,building a legendary Nanjiang Lake tourism characteristic town;creating a cultural brand of“mysterious Nanjiang Lake,del-icacies and seafood”;highlighting the industrial integration development of culture and tourism integration;building the original eco-logical landscape garden“suburban park”with the traffic pattern of urbanization.