基于PEST-SWOT方法的县域乡村旅游发展对策分析

Countermeasure analysis of county rural tourism development based on PEST-SWOT method

本文以安徽池州青阳县乡村旅游为例,运用PEST-SWOT分析方法,探讨了县域乡村旅游开发在产业扶持、经济、社会和科技方面的影响因素,在此基础上,分析其发展优势、劣势、机会和挑战。产业扶持方面,加大了对乡村旅游产业的扶持力度。经济方面,研究区经济发展水平逐年提升,为乡村旅游提供了有力的物质基础。社会方面,研究区拥有丰富的民俗文化和自然景观,对游客具有较大吸引力。科技方面,新技术的应用,提升了乡村旅游的服务质量和游客体验。县域乡村旅游开发可充分利用产业支持、经济发展和地方文化优势,同时克服基础设施、服务水平等方面的不足,抓住市场机遇,应对竞争和环境等挑战,制定科学的发展对策,从而实现乡村旅游业的可持续发展。

The rural tourism of Qingyang County in Chizhou,Anhui Province as an example was taken,and the PEST-SWOT method was used to discuss the industrial support,economic,social and technological factors affecting the development of rural tourism at county level,and the strengths,weakness,opportunities and threats were analyzed based on these factors.In terms of industrial support,the support to the rural tourism industry was increased.In terms of economy,the level of economic development of the county has increased year by year,which provides a strong material basis for rural tourism.In terms of society,the county has rich folk culture and natural landscape,which is attractive to tourists.In terms of science and technology,the application of new technologies will improve the service quality and tourist experience of county rural tourism.County rural tourism development can realize the sustainable development of county rural tourism by making full use of the advantages of industrial support,economic development and local culture,overcoming the disadvantages in infrastructure、service level,etc.seizing market opportunities,coping with threats such as competition and environment,and formulating scientific development countermeasures.