数据驱动视角下的用户画像研究:图书情报领域的文献可视化分析

Research on User Portrait from the Perspective of Data-Driven:Literature Visual Analysis in the Field of Library and Information Science

在数字化信息时代,数据驱动的决策和服务已成为图书情报领域的核心趋势。通过CiteSpace软件,对图书情报领域关键词为“用户画像”的文献进行可视化分析,探究用户画像技术在图书情报领域的应用及其演变趋势。不仅为图书情报领域的学者和实践者提供关于用户画像应用的全面视角,而且也指出了该领域未来研究的可能路径。

In the digital information age,data-driven decision-making and services have become the core trend in the field of library and information science.Through CiteSpace software,this paper makes a visual analysis of the literature with the keyword of“user portrait”in the field of library and information science,and explores the application and evolution trend of user portrait technology in the field of library and information science.This paper not only provides a comprehensive perspective on the application of user portraits for scholars and practitioners in the field of library and information science,but also points out the possible paths for future research in this field.