新媒体时代下的当代动漫审美接受途径——以《中国奇谭》为例

The Way of Contemporary Animation Aesthetic Acceptance in the Era of New Media--Taking Chinese Qitan as an Example

在新时代的背景下,新媒体技术的迅速发展已经得到文化艺术领域的广泛认可,也为新媒体动漫的发展带来了机遇和挑战。动漫作品是中国动漫文化输出的桥梁,也是当下主流动漫审美集中表达的平台。以新国风动漫《中国奇谭》为例,在详细分析新媒体背景下动漫审美价值的基础上,探究在新媒体的时代背景下当代主流动漫审美接受途径,进而探讨新媒体动漫在未来的发展路径和趋势,为新媒体时代的动漫发展提供新思路。

In the context of the new era,the rapid development of new media technology has been widely recognized in the field of culture and art,but also for the development of new media animation has brought opportunities and challenges.Animation works are the bridge of Chinese animation culture output,but also the current mainstream animation aesthetic concentrated expression platform.In this paper,it takes the new national style animation Chinese Qitan as an example,on the basis of a detailed analysis of the aesthetic value of animation under the background of new media,explore the new media in the context of the era of new media to explore the aesthetic acceptance of contemporary mainstream animation,and then explore the development path and trend of new media animation in the future,to provide new ideas for the development of animation in the era of new media.