符号学视域下的“多巴胺穿搭”现象

The Phenomenon of"Dopamine Dressing"in the Semiotic Perspective

本文旨在从符号学的角度探讨“多巴胺穿搭”现象的符号象征以及其构成的多级意指系统,并分析其成因驱动及在社会文化背景下的象征意义。“多巴胺穿搭”不仅作为疫情期间的一种“拯救”或“情绪”符号具有相应功能,它作为“消费”符号与市场与经济也有密切关联。本文从符号学角度解释服饰文化现象及其成因,希望为时尚产业的发展提供新的思考方向与路径。

The purpose of this paper is to explore the symbolic and multilevel signifying system of the phenomenon of"dopamine dressing"from the semiotic point of view,and to analyze its cause driving force and symbolic meaning in the social and cultural context."Dopamine dressing"not only has a corresponding function as a"rescue"or"emotion"symbol during the epidemic,but also has a close relationship with the market and economy as a"consumption"symbol.This paper explains the phenomenon of clothing culture and its causes from the perspective of semiotics,hoping to provide a new thinking direction and path for the development of fashion industry.