主客积极接触对旅游心理疲劳的预防效应与实现机制

The Realization Mechanism of Tourism Psychological Fatigue Melted by Host-Tourist Positive Contact

旅游心理疲劳是旅游活动中比较常见的一种负面心理状态,尤其是在大众旅游背景下,旅游产品有效供给不足的现实使得这一问题更为突出,因而如何降低旅游心理疲劳成为了理论界和实践界亟须重视的议题。文章基于资源保存理论,从主动参与视角考察了主客积极接触对旅游心理疲劳的影响过程,并引入社交性人格特质探寻主客积极接触对游客主动参与的作用边界。基于实验研究和问卷调查的分析发现:主客积极接触能够显著地负向影响旅游心理疲劳;游客主动参与在主客积极接触与旅游心理疲劳的关系之间存在显著的中介作用;社交性不仅会增强主客积极接触对游客主动参与的正向效应,还正向影响游客主动参与在主客积极接触和旅游心理疲劳关系间的传递效应。文章丰富了旅游心理疲劳领域的理论研究,为目的地管理者和旅游企业采取有效的措施来预防和规避旅游心理疲劳提供了新的启示。

As a ubiquitous negative phenomenon in tourism activities,tourism psychological fatigue threatens the sustainable development of destinations and fails to improve tourists’well-being and sense of gain.Especially in the era of mass tourism,the insufficient effective supply of tourism products exacerbates this problem.Thus,mitigating tourism psychological fatigue has become an urgent issue.Previous literature on mitigating tourism fatigue has mainly focused on aesthetic fatigue,exploring the intervention measures from the perspectives of aesthetic object(destinations)and aesthetic subject(tourists).However,tourism aesthetic fatigue is only a type of tourism fatigue,and does not fully encompass tourism psychological fatigue.More importantly,the existing intervention measures have overlooked the role of local residents in alleviating tourism fatigue.Indeed,as key participant in the relationship between residents and tourists,resident can have a positive preventive effect on tourists’negative psychology.Therefore,it is necessary to include residents in research on tourism psychological fatigue,which will enrich the study of tourism fatigue and provide new insights into alleviating tourism psychological fatigue.In response,the present study drawing on conservation of resources theory investigates the mechanism through which tourism psychological fatigue is mitigated by host-tourist positive contact.Considering the dynamic nature of conservation of resources theory,this study constructed a moderated mediation model.First,the present study examines whether host-tourist positive contact mitigates tourism psychological fatigue.Secondly,this study explores the mediating role of tourists’active participation in the relationship between host-tourist positive contact and tourism psychological fatigue.In addition,the current study also investigates the moderating effect of sociality on the link between host-tourist positive contact and active participation,as well as the indirect effect of host-tourist positive contact on tourism psychological fatigue through active participation.This study tests the proposed model using a mixed-method approach.Based on experimental methods,this study conducted three experiments to successively verify the main effect,mediating effect and moderating effect,thereby providing reliable evidence of causality.To enhance the external validity of the findings,this study further carried out a questionnaire at Mount Wuyi and surveyed 491 visitors.The results of above empirical analysis revealed that host-tourist positive contact can mitigate tourism psychological fatigue and that this relationship is mediated by active participation.Furthermore,the results also confirmed that highly sociality tourists are more likely to perform active participation in response to host-tourist positive contact.In addition,this study found that sociality moderates the indirect link between host-tourist positive contact and tourism psychological fatigue through active participation.This study offers both theoretical implications and practical implications.First,this study introduces conservation of resources theory into the field of tourism psychology and behavior,extending the application of this theory in tourism research,from employees in the hospitality industry to tourists in tourist destinations.Second,the present study advances both the resident-tourist interaction literature and tourism fatigue literature by elucidating the mechanism through which hosttourist positive contact mitigates tourism psychological fatigue.Third,the study’s research model,constructed using conservation of resources theory,provides a theoretical framework for testing and discussing similar variables in future studies.In addition,the findings in this study offer valuable insights for destination managers and tourism enterprises to take effective measures to prevent and avoid tourism psychological fatigue.