供需耦合协调视角下河北省乡村旅游供需均衡评价

Evaluation of Rural Tourism Supply and Demand Equilibrium in Hebei Province from the Perspective of Supply and Demand Coupling Coordination

为解决河北省乡村旅游在快速发展中暴露的供需错配问题,应进一步促进乡村旅游高质量发展,综合发挥旅游业辐射功能和助力乡村振兴。基于供需耦合协调理论,测度河北省乡村旅游配置“供-需”均衡性,分析供需空间匹配关系和协调发展程度,探究河北省乡村旅游供需配置空间分异特征。结果显示:(1)河北省的供给和需求综合水平在空间上呈现明显分异。供给方面,外围地区供给水平较高,而中部地区供给水平相对较低。需求方面,呈现出中部地区向周围逐渐减弱的趋势。需要注意各市不同类别乡村旅游发展的差异。(2)研究发现,河北省乡村旅游的协调发展还有待提升,大约六成地区属于过渡发展类别。供需的发展速度和方向协调程度一般,存在着供需发展不均衡的问题。城市发展速度的不一致加剧了乡村旅游空间配置的不平衡现象,需要进行区别改进。研究结果可为河北省乡村旅游规划、管理和政策制定等方面提供有力支撑。

In order to solve the problem of mismatch between supply and demand exposed in the rapid development of rural tourism in Hebei Province,promote the further high-quality development of rural tourism,give full play to the radiation function of tourism and help rural revitalization.Based on the coupling theory of supply and demand,the"supply-demand"balance of rural tourism allocation in Hebei Province was measured,the spatial matching relationship between supply and demand and the degree of coordinated development of supply and demand were analyzed,and the spatial differentiation of rural tourism supply and demand allocation in Hebei Province was explored.The results showed as follows:(1)The comprehensive level of supply and demand in Hebei Province showed obvious spatial differences.On the supply side,the supply level in the peripheral regions is high,while the supply level in the central region is relatively low.In terms of demand,the central region is gradually weakening to the surrounding region.It is necessary to pay attention to the differences in the development of different types of rural tourism in different cities.(2)The research finds that the coordinated development of rural tourism in Hebei Province needs to be improved,and about 60%of the areas belong to the category of transitional development.The development speed and direction of supply and demand are generally coordinated,and there is a problem of unbalanced development of supply and demand.The inconsistency of urban development speed intensifies the imbalance of rural tourism space allocation,which needs to be differentiated and improved.The research results can provide strong support for rural tourism planning,management and policy formulation in Hebei Province.