基于梅山文化的乡村旅游食品包装设计研究

Research on the packaging design of rural tourism food based on Meishan culture

梅山,既是地域名称,又是文化符号。从梅山文化入手,分析了梅山地区乡村旅游食品包装设计的现状,总结出梅山文化的原始性、记忆性和神秘性特征,进而提出原型符号转译法、形态多元构成法和情感记忆表达法3种设计方法,并将其应用于梅山地区旅游食品包装设计实践,以促进梅山文化的传承发展,推动梅山地区旅游发展。

Starting from Meishan culture,on the basis of analyzing the present situation of rural tourist food packaging design in Meishan area,the paper summarized the primordial,pluralistic and mysterious characteristics of Meishan culture,extracted the primitive and plain cultural symbol elements,proposed three design methods of prototype symbol translation,form multiple composition and emotion memory expression method,and applied those methods into the Meishan area tourist food packaging design practice,in order to promote the inheritance of Meishan culture and development of Meishan area tourism.