国风插画在传统食品包装设计中的应用研究

Research on the application of Chinese style illustration in traditional food packaging design

国风插画作为中国独特的视觉表现形式,兼顾内涵与艺术性。文章分析了国风插画的艺术表现力及其在传统食品包装设计中的应用价值,发现将国风插画应用于传统食品包装设计中,可以打造差异化的品牌形象、提升品牌文化传播力度、建立消费者的品牌忠诚度。并提出了国风插画在传统食品包装设计中的应用策略。

As a unique visual expression of China,Chinese style illustration considers both connotation and artistry.This paper analyzes the artistic expression of Chinese style illustration and its application value in traditional food packaging design.It is found that the application of Chinese style illustration in traditional food packaging design can create a differentiated brand image,enhance the communication of brand culture,and establish brand loyalty among consumers.The application strategy of national style illustration in traditional food packaging design is also proposed.