摘要
当前,网络技术冲击和人们阅读习惯转变,我国的文学出版现状不容乐观,文学类书籍在市场上的占比逐年下降,严肃文学作品更是持续走低。《人生海海》凭借自身扎实的故事内容以及高效的营销策略,在不到一年时间内突破100万册销量,引起行业震动。这种现象级畅销作品为其他文学类书籍的出版提供了借鉴。
Currently,due to the impact of network technology and changes in people's reading habits,the current situation of literary publishing in China is not optimistic.The proportion of literary books in the market is decreasing year by year,and serious literary works continue to decline.The Sea of Life achieved sales of over 1 million copies in less than a year with its solid story content and eficient marketing strategy,causing industry shock.This phenomenon level best-selling work provides reference for the publication of other literary books.
作者
刘桂霞
LIU Gui-xia(College of Preparatory Education,Qinghai Minzu University,Xining Qinghai 810007)
出处
《长沙航空职业技术学院学报》
2024年第3期92-96,共5页
Journal of Changsha Aeronautical Vocational and Technical College
关键词
《人生海海》
文学出版
口碑积累
营销
The Sea of Life
literary publishing
public praise accumulation
marketing