“一带一路”背景下安徽中小企业国际化经营的现实困境与发展策略

Realistic Dilemma and Development Strategy of Internationalized Operation of Small and Medium-sized Enterprises in Anhui under the Background of"One Belt and One Road"

“一带一路”倡议的提出与执行,为中国对外开放提供了有力的平台支撑,为安徽中小企业的国际化经营与发展带来了很多的机遇与挑战。深入探究“一带一路”倡议对中小企业国际化经营的影响,确定安徽中小企业国际化经营的市场准入困境、资金与融资难题、技术与人才瓶颈、品牌与营销挑战等现实困境,提出对应的发展策略,为安徽中小企业国际化经营发展提供助力。

The proposal and implementation of the"One Belt and One Road"initiative has provided a strong platform for China's opening up,and brought many opportunities and challenges for the international operation and development of small and medium-sized enterprises in Anhui.This paper deeply explores the impact of the"Belt and Road Initiative"on the internationalization of smes,and based on this,determines the realistic difficulties of the internationalization of smes in Anhui,including market access difficulties,capital and financing problems,technology and talent bottlenecks,brand and marketing challenges.Corresponding development strategies are put forward,so as to provide support for the international operation and development of small and medium-sized enterprises in Anhui.