文化产业视角下恩施土家织锦的双驱动路径研究

A Study of the Dual-Drive Path for Enshi Tujia Brocade from the Perspective of Cultural Industry

土家织锦以其独特工艺和文化价值而闻名于世。作为中国非物质文化遗产,土家织锦不仅体现了土家族的历史和审美,还是文化多样性和民族认同的独特符号。目前,土家织锦正面临着传承后继乏人、市场销售不畅和技术人才流失等挑战。为了保护和传承这一民族工艺,推动其创新发展,文章聚焦于土家织锦的双驱动发展策略,通过理论研究,探索其在现代社会中的新发展空间和创新途径。

Tujia brocade is acclaimed globally for its distinctive craftsmanship and cultural significance.As a Chinese intangible cultural heritage,Tujia brocade not only embodies the history and aesthetics of the Tujia people but also stands as a unique symbol of cultural diversity and ethnic identity.At present,Tujia brocade faces challenges such as a dearth of successors,sluggish market sales,and the attrition of skilled artisans.To preserve and pass on this ethnic craft while advancing its innovative development,this study concentrates on the dual-driven development strategies for Tujia brocade,exploring its potential for new opportunities and innovations in contemporary society through theoretical research.