摘要
文章通过文献研究和案例分析,探讨了敦煌壁画元素在现代品牌视觉形象设计、文创产品设计等方面的具体应用方法。研究认为,敦煌文化在现代商业视觉传达设计中的应用不仅展示了其深厚的历史底蕴和艺术魅力,也体现了现代设计对传统文化的传承与创新。这种应用不仅有助于传统文化的传播和保护,也为现代设计提供了丰富的灵感来源。
This study explores the integration of Dunhuang mural elements into contemporary visual communication design.Through literature review and case studies,it examines specific application methods of Dunhuang mural elements in modern brand visual identity design and cultural product design.The finding posits that the incorporation of Dunhuang culture into modern commercial visual communication not only highlights its profound historical depth and artistic allure but also reflects the continuity and innovation of traditional culture in contemporary design.This application not only aids in the dissemination and preservation of traditional culture but also provides a rich source of inspiration for modern design.
作者
袁箐
YUAN Qing(Zhengzhou University of Industrial Technology,Zhengzhou 450000,China)
出处
《西部皮革》
2024年第17期145-147,共3页
West Leather
关键词
敦煌壁画
视觉传达设计
品牌形象设计
文创产品设计
Dunhuang murals
visual communication design
brand identity design
cultural product design