基于CiteSpace的中医药健康教育知识传播可视化分析

Visualized Analysis of Knowledge Dissemination of TCM Health Education Based on CiteSpace

目的 利用CiteSpace软件分析2014-2024年中医药健康教育知识传播的研究现状、研究热点及发展趋势,以期为相关研究提供参考借鉴。方法 以中国知网数据库(CNKI)为基础,检索2014-2024年期间收录的关于中医药健康教育知识传播的相关文献,应用CiteSpace 6.3.R1软件对有效文献的作者、机构、关键词及发文情况进行可视化分析。结果 检索出相关文献917篇,删除无效文献及重复文献后共纳入280篇符合要求的文献进行分析:近十年来中医药健康教育知识传播领域的发文量总体呈现上升趋势,其中2023年发文量最多;研究领域内的专家和学者未形成核心作者群,机构间的联系呈现明显的分散性;中医药健康教育知识主要通过新媒体等途径进行传播。结论 近年来,中医药健康教育知识的传播逐渐上升为中医药领域的研究热点,但在传播过程中也存在不足之处,如其传播途径较为单一、社会参与度较弱等。本研究认为,应广泛开展相关知识的宣传科普,让中医药健康教育知识普及到更多人群,才能助力中医药健康教育事业的发展。

Objective To analyze the research status,research hotspots and development trends of health education knowledge dissemination of traditional Chinese medicine(TCM) from 2014 to 2024 by using CiteSpace software,so as to provide reference for related research.Methods Based on the China Knowledge Network Database(CNKI),the relevant literature on health education knowledge disseminationof TCM from 2014 to 2024 was retrieved.CiteSpace 6.3.R1 software was used to visually analyze the authors,institutions,keywords and publications of effective literature.Results A total of 917 related articles were retrieved,and 280 articles that met the requirements were included for analysis after deleting invalid articles and repeated articles.In the past ten years,the number of publications in the field of health education knowledge dissemination of TCM has shown an overall upward trend,with the largest number of publications in 2023.Experts and scholars in the research field have not formed a core author group,and the links between institutions show obvious dispersion.The knowledge of TCM health education is mainly spread through new media and other ways.Conclusion Health education knowledge disseminationof TCM has gradually risen to a research hotspot in the field of TCM in recent years,but there are still some shortcomings,such as relatively single route of transmission and weak social participation.In the future,the popularization of relevant knowledge should be widely carried out,so that the knowledge of health education of TCM can be popularized to more people and help the development of health education of TCM.