大数据技术在广播电视节目制作中的应用研究

Research on the Application of Big Data Technology in Radio and Television Program Production

随着大数据时代的到来,广播电视行业目前正面临着前所未有的挑战。聚焦大数据技术在广播电视节目制作中的应用,从节目策划、制作、播出三个环节入手,探究用户画像分析、主题挖掘、多模态内容理解、实时计算以及个性化推荐等关键技术。通过案例分析,展现县级电视台引入大数据理念和技术、优化节目生产流程、提升内容质量和传播效果的实践探索,为广播电视行业的发展提供参考。

With the advent of the era of big data,the broadcast and television industry is currently facing unprecedented challenges.This paper focuses on the application of big data technology in the production of radio and TV programs,and analyzes the key technologies such as user portrait analysis,theme mining,multi-modal content understanding,real-time computing and personalized recommendation from the three aspects of program planning,production and broadcast.Through case analysis,the paper presents the practical exploration of county-level TV stations introducing big data concepts and technologies,optimizing program production process,improving content quality and communication effect,and providing reference for the development of radio and television industry.