粤港澳大湾区会展业协同发展新思路

New Ideas for the Coordinated Development of the Convention and Exhibition Industry in the Guangdong-Hong Kong-Macao Greater Bay Area

粤港澳大湾区地理位置优越,会展业硬件基础条件较好,展览馆设施、功能较为完善,国际会议举办水平具有较强竞争力,港澳会展业国际化水平全球领先,具备协同发展、实现新飞跃的坚实基础与优势。与此同时,大湾区会展业也面临国际影响力有待加强、湾区内各城市会展业竞争激烈、专业人才缺乏、国际化程度有待提高等挑战。需要从打造具有全球影响力的展会“IP”、提高大湾区会展配置全球资源能力、提升展会质量与市场监管水平、探索先行先试的政策支持等方面发力,通过重点打造“国际会议+专业展览”模式、提升大湾区会展专业化运营水平、构建具有显著带动效应和引领功能的会展产业链生态、完善大湾区会展协同创新发展机制等,促进大湾区会展业协同发展。

The Guangdong-Hong Kong-Macao Greater Bay Area(GBA)boasts a superior geographical location and a solid foundation in the convention and exhibition industry,with well-equipped exhibition halls and facilities that are relatively complete in functionality.The level of international conferences held in the GBA is highly competitive,and the internationalization of the convention and exhibition industry in Hong Kong and Macao leads the world,providing a solid foundation and advantages for coordinated development and achieving a new leap forward.However,the GBA’s convention and exhibition industry also faces challenges such as the need to strengthen its international influence,intense competition among cities within the bay area,a lack of professional talent,and room for improvement in internationalization.Efforts need to be made in areas such as creating exhibition“IPs”with global influence,enhancing the GBA’s ability to allocate global resources for conventions and exhibitions,improving exhibition quality and market regulation,and exploring policy support for pilot initiatives.By focusing on the“international conference+specialized exhibition”model,enhancing the professional operation level of the GBA’s convention and exhibition industry,building an exhibition industry chain ecosystem with significant driving and leading functions,and improving the innovative development mechanism for convention and exhibition coordination in the GBA,we can promote the coordinated development of the convention and exhibition industry in the GBA.