娱乐何为:真人秀直播观看与粉丝日常生活

What is Entertainment for: Live Reality Shows Viewing and Daily Life of Fans

男性粉丝为何观看真人秀直播?观看真人秀直播对他们又意味着什么?对此的探究不仅关乎男性粉丝与女性主播在直播间的具体互动,还需要观照男性粉丝是基于何种日常生活情境观看真人秀直播的,以及这种观看之于日常生活的意涵。本研究通过对38位男性粉丝的线上观察及深度访谈,发现男性粉丝并不只是单纯追求视觉感官享受与欲望释放,而是带着自身的生活境遇、时空轨迹与情感状态进入直播间,更是为了在女性主播身上达成个性化的情感支持,最终与其开启一段虚拟情感生活,这使得观看与日常生活交织出一种“混杂生活”。研究以日常生活为视角解析男性粉丝观看真人秀直播的实践逻辑与意义生成,深入探究了粉丝的群体特征、观看行为与观看意义建构等问题。

Why do male fans view live reality shows?What does viewing live reality shows mean to them?The exploration of these questions is not only related to the specific interaction between male fans and female streamers in the live broadcast room,but also needs to observe the daily life situation in which male fans view live reality shows and the meaning of such viewing in daily life.Through online observation and in-depth interview of 38 male fans,the study found that male fans entered the broadcast room with their own life experiences,,spatio一temporal trajectory and emotional state,not only to pursue visual enjoyment and desire release,but also to achieve personalized emotional support from female streamers and finally open a virtual love life with them.In this way,,such viewing and daily life interwoves into a kind of“hybrid life”.This study analyzes the practical logic and meaning generation of male fans viewing live reality shows from the perspective of daily life,and deeply explores the group characteristics,viewing behavior and its meaning construction.