音乐选秀节目中青年参赛者的成名想象及其劳动实践

The Fame Imagination and Labor Practice of Young Contestants in Music Talent Show

流行音乐圈的形成与选秀节目的造星机制密不可分。本文超越传统的受众研究视角,以音乐选秀节目《超级星光大道》为典型个案,运用批判性话语分析与网络民族志的研究方法,考察青年参赛者成名想象及过程中的劳动实践。研究发现,在媒介、节目及行业等社会因素共同影响下,音乐选秀节目得以在青年中流行。在实现成名的想象过程中,青年参赛者经历角色、心态及行动转变,进而表现出三种劳动实践形式,通过“传帮带”的软劳动打造专属“星光”的选秀共同体,以“玩工”身份参与这场造星游戏。研究进一步指出,互联网时代的音乐选秀节目,实质上是一种资本积累、人气流量与话题热度之间的博弈较量。

The formation of pop music circle is closely related to the starmaking mechanism of talent show.This paper goes beyond the traditional audience research perspective,takes the music talent show“One Million Star”as a typical case,and uses the research methods of critical discourse analysis and online ethnography to investigate the young contestants,fame imagination and labor practice in the process.It is found that under the joint influence of social factors such as media,programs and industries,such music talent shows are popular among young people.In the process of realizing the imagination of fame,young contestants experience the changes of roles,mentality and actions,and then show three forms of labor practice.Through the soft labor of“mentoring”,they create an exclusive“starlight”community and participate in this star making game as“players”.The research further points out that the music talent show in the Internet age is essentially a gaming contest among capital accumulation,Internet traffic and topic popularity.