文旅融合背景下乡村旅游“互联网+”发展路径探索

Exploring the Development Path of Rural Tourism"Internet plus"in the Context of Cultural and Tourism Integration

文旅融合作为发展农村旅游产业,促进乡村文化传承的重要抓手,需要与“互联网+”理念进行深度融合。通过互联网平台,可以更广泛地传播乡村旅游资源信息,提高其知名度,吸引更多游客。同时,促进乡村旅游产业链上下游企业之间的合作与协同,形成完整的产业生态圈,提高整体竞争力。本研究深入分析文旅融合、“互联网+”、乡村旅游之间的逻辑联系,针对乡村旅游“互联网+”应用过程中遇到的问题,通过构建“AR+VR”体验平台,基于大数据技术调配乡村旅游资源,运用区块链技术保障旅游交易安全等方式,打造“互联网+乡村旅游”发展新模式。在此基础上,从政策、技术、资金三个维度,为乡村旅游“互联网+”发展营造良好的外部环境,以期提升乡村旅游服务水平,推动乡村经济转型升级。

As an important means to develop rural tourism industry and promote rural cultural inheritance,cultural and tourism integration needs to be deeply integrated with the concept of"Internet plus".Through the Internet platform,rural tourism resource information can be more widely spread,and its popularity can be improved to attract more tourists.At the same time,promoting cooperation and collaboration between upstream and downstream enterprises in the rural tourism industry chain,forming a complete industrial ecosystem,and improving overall competitiveness.This research deeply analyzes the logical connection between cultural and tourism integration,"Internet plus"and rural tourism.Aiming at the problems encountered in the application of"Internet plus"in rural tourism,it builds a new development model of"Internet plus rural tourism"by building an"AR+VR"experience platform,deploying rural tourism resources based on big data technology,and using blockchain technology to ensure the security of tourism transactions.On this basis,from the three dimensions of policy,technology and capital,thiw article creates a good external environment for the development of rural tourism"Internet plus",with a view to improving the service level of rural tourism and promoting the transformation and upgrading of rural economy.