国有国际油气贸易公司加强国际传播能力建设研究

Study on the Construction of International Communication Capacity of Chinese State-owned Oil and Gas Trade Company

国有企业是“走出去”过程中国际传播重要的推动者和参与者。国际油气贸易公司因其国际化经营程度高、国际化业务体量大,对助力国家形象构建和软实力提升具有重要作用。以国有国际油气贸易公司A公司为例,研究其在加强国际传播能力方面的路径和举措,为我国国际油气贸易公司进一步提升对外传播能力提供参考借鉴。

State-owned enterprises are important promoters and participants of international communication in the process of"go global"strategy.International oil and gas trade companies play an important role in helping build national image and enhance soft power because of their high degree of international operation and large volume of international business.Taking the international oil and gas trade company A as an example,this paper studies its path and measures in strengthening its international communication ability,to provide a reference for state-owned enterprises further enhancing their external communication ability.