保定市休闲农业游客满意度影响因素调查研究——基于网络文本分析

Survey on the Satisfaction of Leisure Agriculture Tourists in Baoding City——Based on Web Text Analysis

休闲农业是实现乡村振兴的重要途径之一,其可持续发展的关键在于游客满意度的提升。基于保定市采摘型、农家乐型休闲农业园区的大众点评评论,采用网络文本分析方法,利用ROST CM6软件对其进行高频词、语义网络及情感分析。研究结果显示,影响保定市休闲农业游客满意度的因素主要包括园区的景观环境、特色活动、服务水平、饮食水平和价格花费。据此提出加强园区管理、提升服务水平,改善生态环境、完善基础设施,打造区域品牌、开发特色产品等推动保定市休闲农业园区提质升级的建议。

Leisure agriculture is an important way to realize the revitalization of rural industry,and the key to its sustainable development lies in the improvement of tourist satisfaction.Based on the public reviews of picking and farmhouse parks in Baoding,the web text analysis method was adopted,and the high-frequency words,semantic networks and sentiment were analyzed by using ROST CM6 software.The results show that the factors affecting the satisfaction of leisure agriculture tourists in Baoding mainly include the landscape environment,characteristic activities,service level,food level and price of the park.According to the results,the countermeasures to improve leisure agriculture in Baoding has been proposed as strengthening the management of the park,improving the service level,improving the ecological environment,improving the infrastructure,and building a regional brand to develop characteristic products.