摘要
随着全球贸易的快速发展,自贸港作为一种特殊的经济区域,为种业公司提供了独特的国际贸易机遇。本研究以海南自由贸易港为背景,探讨种业公司如何通过构建电商平台来拓展国际市场。研究分析了自贸港政策对种业公司的支持与优势,详细介绍了电商平台的建设策略,包括技术架构、商务模型以及数字营销技术的应用。本研究聚焦于海南自贸港,探讨了万福种业公司如何利用该岛的政策优势,构建针对亚洲市场的电商平台,从而拓展其国际市场份额。通过探讨电商平台实现国际贸易的具体策略,重点关注遵守国际法规、优化物流与供应链管理,以及风险管理,总结分析电商平台对于种业国际贸易扩展的实质影响和未来的发展趋势。本研究期望能为种业公司提供一条清晰的指导策略,助力其在全球市场中的竞争力提升。
With the rapid development of global trade,free trade zones,as unique economic regions,offer seed companies distinctive international trade opportunities.This study uses a free trade zone as its backdrop to explore how seed companies can expand into international markets through the construction of e-commerce platforms.It analyzes the support and advantages provided by free trade zone policies to seed companies,and details the construction strategies of e-commerce platforms,including technological architecture,business models,and the application of digital marketing techniques.This research focuses on the Hainan Free Trade Port,examining how Wanfu Seed Company leverages the policy advantages of the island to build an e-commerce platform targeted at the Asian market,thereby expanding its international market share.By discussing specific strategies for conducting international trade via e-commerce platforms,with a focus on compliance with international regulations,optimization of logistics and supply chain management,and risk management,the study summarizes and analyzes the substantial impact and future trends of e-commerce platforms on the expansion of international trade for the seed industry.This research aims to provide a clear strategic guide for seed companies,helping to enhance their competitiveness in the global market.
作者
江敏
易珍琴
Jiang Min;Yi Zhenqin(Jiangxi Metallurgical Vocational and Technical College,Xinyu,338015)
出处
《分子植物育种》
CAS
北大核心
2024年第19期6607-6612,共6页
Molecular Plant Breeding
关键词
自由贸易港
种业公司
电商平台
国际贸易
风险管理
Free Trade Port
Seed company
E-commerce platform
International trade
Risk management