政府规制情境下市场激励对养殖户规范用药行为影响研究

Study on the influence of market incentives on farmers’standardized pesticide application behaviors under the government regulation scenario

为有效促进养殖户规范用药,推动养殖业高质量发展,本文以黄河流域3省6县1194份养殖户实地调查数据为基础,采用二元Probit模型探讨政府规制情境下市场激励对养殖户规范用药行为的影响,并在此基础上分析市场激励与政府规制之间的相互作用。结果表明:市场收益对养殖户用药行为没有产生显著影响,但是在政府规制调节作用下,市场收益能显著促进养殖户规范用药行为;市场信任则显著正向影响养殖户规范用药行为,且在引导型政府规制调节作用下,市场信任对养殖户规范用药行为的影响显著增强;养殖户规范用药行为还受到年龄、养殖年限、养殖规模、社会网络等因素影响;市场激励对养殖户规范用药行为的影响因区域和养殖规模的不同而有所差异。据此提出构建市场与政府协同治理激励机制,改善市场监管和质量认证机制,提高养殖产品质量信誉和加强社会网络中有关兽药使用的信息传播和教育等政策建议。

In order to effectively promote the standardization of pesticide application by farmers and promote highquality development of the aquaculture industry,based on a survey data of 1194 farmers in six counties of three provinces in the Yellow River Basin,and applying the binary Probit model,this paper explored the influence of market incentives on the standardization of farmers’pesticide application behaviors under the governmental regulation scenario,and analyzed the interactions between the market incentives and governmental regulations.Results show that:market revenue has no significant effects on farmers’pesticide application behaviors,but under the regulation of government regulation,market revenue can significantly promote farmers’standardized pesticide application behaviors;market trust has a significant positive effect on farmers’standardized pesticide application behaviors,and under the regulation of guided government regulation,the effect of market trust on farmers’standardized pesticide application behaviors is significantly enhanced;farmers’standardized pesticide application behaviors is also affected by age,years of farming,farming scale,social networks and other factors.The influence of market incentives on farmers’standardized pesticide application behaviors vary according to the region and the scale of farming.Accordingly,policy recommendations were made to build a synergistic governance incentive mechanism between the market and the government,to improve market regulation and quality certification mechanisms,to enhance the reputation of farm product quality,and to strengthen the dissemination of information and education on the use of veterinary drugs in social networks.