我国体育文化对外传播的价值与路径探究

A Study on the Value and Path of InternationalDissemination of China′s Sports Culture

推动“体育文化对外传播”有利于促进文化多样性、塑造国家形象、传递核心价值,赋能人类命运共同体的建设。针对体育文化传播渠道受限、体育传播内容不够丰富、受众群体定位不准等问题,结合“体育文化对外传播”的价值意蕴、基本特点及现实问题,提出以整合传播渠道、丰富传播内容、定位传播客体为主的实践路径,以期更好地讲好中国体育故事,构建国际体育舆情环境。

The community with a shared future for mankind is a theoretical system with rich connotations,profound thoughts,and profound ideas,advocating for countries around the world to jointly build an inclusive and open world.Promoting the international dissemination of sports culture is conducive to promoting cultural diversity,shaping national image,conveying core values,and empowering the construction of a community with a shared future for mankind.In response to the limited channels of sports culture dissemination,insufficient content of sports dissemination,and inaccurate audience positioning,this article combines the value implications,basic characteristics,and practical problems of"sports culture external dissemination",and proposes a practical path mainly based on integrating dissemination channels,enriching dissemination content,and positioning dissemination objects,in order to better tell the story of Chinese sports and build an international sports public opinion environment.