摘要
随着互联网和社交媒体的快速发展,短视频营销作为一种新兴的营销方式,在我国饲料企业中的应用越来越广泛。文章通过对饲料企业短视频营销策略的创新进行分析,探讨了短视频营销在饲料企业中的应用效果,并对饲料企业短视频营销策略的效果进行了评估,以期能为饲料企业制定和优化短视频营销策略提供参考。
With the rapid development of the Internet and social media,short video marketing,as a new marketing method,has been applied more and more widely in China's feed enterprises.The article analyzes the innovation of short video marketing strategies in feed enterprises,explores the application effect of short video marketing in feed enterprises,and evaluates the effectiveness of short video marketing strategies in feed enterprises.In order to provide some reference for feed enterprises to develop and optimize short video marketing strategies.
作者
胡志超
HU Zhichao(Zhangzhou Institute of Technology,Zhangzhou,Fujian Province 363000,China)
出处
《中国饲料》
北大核心
2024年第18期105-108,共4页
China Feed
关键词
饲料企业
短视频营销
创新策略
效果评估
feed enterprises
short video marketing
innovation strategy
effect evaluation