社区教育品牌内涵发展的理论模型构建——兼论社区教育品牌价值取向

Theoretical Model Construction of Connotation Development of Community EducationBrand:On the Value Orientation of Community Education Brand

在品牌化发展时代下,以品牌战略思维打造社区教育品牌越来越成为构建以社区成员发展为本、彰显时代特征的社区教育高质量发展的必然要求。对社区教育品牌案例进行比较分析,逐步剖析品牌构成要素,立足社区教育品牌发展经验与特色,建立了以品牌价值为核心的社区教育品牌内涵发展“同心圆”理论模型,为促进社区教育品牌一体化发展提供理论支持。

In the era of brand development,building a community education brand with brand strategic thinking has increasingly become an inevitable requirement for building learner-centered community education with the high-quality development and highlighting the characteristics of the times.Through the comparative analysis of community education brand cases and the gradual analysis of brand components,and based on the development experience and characteristics of community education brand,the theoretical model of"concentric circles"for the development of community education brand with brand value as the core is established,so as to provide theoretical support for promoting the integrated development of community education brand.