基于“楚怡杯”职业技能竞赛探究专业教学改革——以高职院校汽车技术服务与营销专业为例

Exploring the Reform of the Professional Teaching Based on the"Chuyi Cup"Vocational Skills Competition——Taking the Automotive Technical Services&Marketing Major of Higher Vocational College as an Example

职业技能竞赛成为检验高职院校各专业教学效果的重要平台。基于“楚怡杯”湖南省职业院校技能竞赛汽车营销赛项,分析比赛各模块成绩所反映出的汽车技术服务与营销专业在人才培养过程中存在的问题,并提出相应的教学改革措施,为高职教育教学改革提供参考。

The Vocational Skill Competition has become an important platform to test the teaching effect of various majors in higher vocational colleges.Based on the automotive marketing competition of the"Chuyi Cup"Hunan vocational college skills competition,the research analyzes the problems existing in the process of training talents of autonative technical service and marketing reflected by the results of each module of the competition,and put forward the corresponding teaching reform measures,provides the reference for the higher vocational education teaching reform.