陕西夜间文化旅游现状与高质量发展路径研究

Research on Present Situation and High-quality Development Path of Shaanxi’s Nighttime Cultural Tourism

夜间文化旅游是夜间经济的核心载体,在居民人均可支配收入增长与中省系列政策支持下,发展夜间文化旅游正当其时。从旅游地与旅游消费两个维度分析表明,陕西夜间文化旅游地存在数量偏少、空间分布不均衡、对本地居民挤出效应显著,夜游消费存在文化内涵挖掘不足、主动服务意识缺乏、设施更新信息不及时等问题。针对上述问题,陕西夜间文化旅游发展应全域调控旅游地空间布局、优化内部空间功能、拓展夜游新场域,结合地方文化、数字赋能、特色文创等开发夜间文旅新消费,并强化旅游服务、构建营销矩阵与信息反馈机制等优化旅游地运营。

Nighttime cultural tourism serves as the backbone of the night economy.With the rise in residents'per capita disposable income and the backing of a range of central and provincial policies,the development of nighttime cultural tourism is well-timed.Analysis from both tourist destinations and consumption reveals that Shaanxi's nighttime cultural tourism destinations are limited in number,unevenly distributed,and have a crowding-out effect on local residents.Problems in night tourism consumption include inadequate exploration of cultural depth,insufficient proactive service orientation,and delayed updates on facility conditions.To address these issues,the development of nighttime cultural tourism in Shaanxi should involve comprehensive spatial planning of tourist destinations,enhance internal spatial functions and explore new venues for night tourism.It should also integrate local culture,digital enhancements,and distinctive cultural and creative elements to foster new forms of nighttime cultural tourism consumption.Furthermore,enhancing tourism services,constructing a marketing framework,and implementing timely information feedback mechanisms are essential to optimize the operations of tourist destinations.