历史文化区域文旅融合因素与耦合研究——以河北省大名县为例

Research on the Factors and Coupling of Culture and Tourism Integration in Historical and Cultural Regions--A Case Study of Daming County,Hebei Province

文旅融合高质量发展战略下,对北方历史文化区域的旅游业发展产生深远影响。以河北省大名县为例,通过对当地的历史文化遗产和旅游资源的整理,分析并挖掘当地特色文化,提出将历史文化区域进行旅游IP场景化并设定独特情境,通过协调各方面资源进而带动县城乃至乡镇的全域旅游,从而带动乡村文旅融合的进一步发展。同时作为北方的贫困县,大名县经济发展较为滞后,出现文物保护不及时,专项资金短缺,旅游宣传不到位等一些问题,针对这些问题提出资源整合与协同发展,提升管理机制,挖掘所在区域特色文化等一系列解决方案。聚合文旅发展资源优势,推动乡村文旅产业发展中文化价值和经济价值的统一,实现人文与经济发展双丰收。结论得出历史文化传承地区文旅融合的耦合研究,包括促进经济与产业发展,推进组织合作模式,打造旅游IP并且数智赋能高质量发展等措施扩大对经济与产业发展、旅游品牌及推广和社会文化传承等方面的影响。

Under the high-quality development strategy of culture and tourism integration,it has a far-reaching impact on the development of tourism in historical and cultural areas in the northern China.By taking Daming County in Hebei Province as an example,through sorting out the local historical and cultural heritage and tourism resources,and analyzing and excavating the local characteristic culture,this paper proposes to make the historical and cultural areas into tourism IP scenarios and set up unique scenarios.By coordinating all aspects of resources,it can promote the whole-region tourism of the county and even the township,so as to promote the further development of rural cultural and tourism integration.At the same time,as a poor county in the north,the economic development of Daming County is lagging behind,and there are some problems such as the lack of timely cultural relic protection,the shortage of special funds,and the lack of tourism publicity.In view of these problems,this paper proposes a series of solutions such as resource integration and coordinated development,improving the management mechanism,and excavating the characteristic culture of the region.By gathering the advantages of cultural and tourism development resources,it can promote the unification of cultural value and economic value in the development of rural cultural and tourism industry,and realize the double harvest of humanities and economic development.The conclusion draws the coupling research on the integration of culture and tourism in historical and cultural heritage areas,including promoting the development of economy and industry,promoting the organization cooperation mode,creating tourism IP and enabling high-quality development and other measures on the impact of economy and industry development,tourism brand and promotion,and social and cultural heritage.