旅游景观构建的符号逻辑与消费塑造——基于小红书旅游博主内容分析

Symbolic Logic and Consumption Shaping of Tourism Landscape Construction--Based on the Content Analysis of XiaoHongShu Tourism Bloggers

社交媒体时代,旅游景观呈现载体与表现形式更为丰富,脱离传统地理限制的藩篱。本文依据小红书粉丝基础大的五位旅游博主内容为例,采用内容分析的研究方法,探求旅游景观叙事方式、旅游景观形象如何呈现的逻辑,并分析其背后深层次隐喻的消费理念。揭示了社交媒体中旅游博主如何完成从旅游景观向消费景观的转变与建构。

In the age of social media,tourism landscape presents more diversified carriers and forms of expression,breaking away from the barriers of traditional geographical restrictions.Based on the contents of five travel bloggers with a large fan base of XiaoHongShu,this paper uses the research method of content analysis to explore the narrative mode of tourism landscape and the logic of how to present the image of tourism landscape,and analyzes the deep-seated metaphorical consumption concept behind it.And it reveals how tourism bloggers complete the transformation and construction from tourism landscape to consumption landscape in social media.