广州恩宁路历史文化街区多模态语言景观与互动

Multimodal Language Landscape and Interaction in Enning Road Historical and Cultural Block of Guangzhou

多模态语言景观是重要的公共空间建构元素,不同模态语言景观的形式符号特征相互关联,共同建构景观话语意义。广州恩宁路历史文化街区语言景观具有显著的多语多模态性,它通过模态间与模态内的互动、管理者和创作者与语言景观之间的互动以及体验者与语言景观的协调互动,构建历史文化街区独特的空间意义,呈现出全球化、融合性、多样性和体系化的特点。但对于此地多模态语言景观中的双语和多语建设,应注重细节,提高信息传达的准确性和文化传递的有效性,提升语言景观的经济和文化价值,增强受众对街区的积极体验。

Multimodal linguistic landscape is an important element of construction in public space.The symbolic features of different modal linguistic landscapes are interrelated,constructing the meaning of landscape discourse.The linguistic landscape of Enning Road Historical and Cultural Block in Guangzhou enjoys significant multilingual and multimodal characteristics.Through the interaction within modes and between different kinds of modes,and the coordinated interaction between administrators,creators,experiencers and the linguistic landscape,it jointly constructs the unique spatial meaning of this place,affects the audience's experience and social practice,and presents the characteristics of globalization,integration,diversity,and systematization.However,as to the bilingual and multilingual construction in the multimodal linguistic landscape of this place,especially in terms of expression of English,attention should be paid to details.The accuracy of information transmission and the effectiveness of cultural transmission should be improved,and the economic and cultural value of the linguistic landscape should be enhanced,thus strengthening the audience's positive experience of the linguistic landscape.