“反思性的激情”:构建积极国家形象的情感路径

"Reflective Passions" :The Emotional Path of Building a Positive National Image

数字媒介时代,情感之于国家形象的重要性与日俱增,但过往研究并未对“国家形象传播需要何种情感”做出有力解释。本文试图从休谟的道德情感理论出发,对之做出回应,认为由反思性理解和反思性修正构成的“反思性的激情”(reflective passion)能够为国家形象传播提供一种情感方向。反思性理解侧重对情感的理解与洞察,反思性修正则强调理解之上的即时调整与适应,二者的相互作用使得反思性的激情成为适用于国家形象传播的动态化情感框架。数字媒介对空间和时间施加改造的事实,使今天的国家形象传播呼唤充满包容性和自我批评的反思性的激情,而这也对反思性理解和反思性修正提出了更高的要求。

The growing recognition of emotions in shaping national image has highlighted a significant gap in understanding which specific emotions are essential for effective national image communication.This paper seeks to address this gap by drawing on Hume's theory of moral sentiments,proposing that"reflective passion,"consisting of reflective understanding and reflective revision,provides a suitable emotional orientation for national image communication.Reflective understanding involves deep comprehension and insight into emotions,while reflective revision focuses on the immediate adjustment and adaptation that arise from this understanding.The interaction between these elements makes reflective passion a dynamic and adaptable framework for national image communication.In the digital age,where media continuously reshapes space and time,the need for reflective passion—infused with inclusivity and self-criticism—becomes increasingly critical,placing greater demands on both reflective understanding and revision.