基于SWOT分析的科技期刊科普平台发展策略

Development strategy of science popularization platforms for scientific journals based on SWOT analysis

【目的】探讨我国科技期刊科普平台发展策略,为科技期刊弘扬科学精神、普及科学知识提供镜鉴。【方法】在文献分析和访谈的基础上,运用SWOT模型对我国科技期刊科普平台构建的内部优势、劣势和外部机遇与挑战进行全面系统的分析,并结合期刊实践案例构建SWOT战略矩阵。【结果】科技期刊科普平台微观战略为:建设品牌、扩大影响,资源共享、提升质量;宏观战略为:完善机制、协同发展,科学布局、加大投入。【结论】科技期刊应做好科普顶层设计,充分发挥人才、资源、技术等优势,丰富科普内容和呈现形式,通过多元的媒体传播矩阵打造特色化的科普品牌,构建科学、传媒、公众良性互动的科普平台,为营造良好科普生态提供有力支撑。

[Purposes]This study explores the development strategy for the science popularization platforms in Chinese scientific journals,providing insights into their mission to promote scientific spirit and disseminate scientific knowledge.[Methods]Utilizing literature analysis and interviews,we employed the SWOT model to comprehensively analyze the internal strengths and weaknesses,as well as external opportunities and threats in constructing science popularization platforms for Chinese scientific journals.In addition,we constructed a SWOT strategy matrix based on journal practice cases.[Findings]Micro strategies for science popularization platforms in scientific journals include building brand recognition,expanding influence,sharing resources,and enhancing quality.Macro strategies involve refining mechanisms,fostering coordinated development,implementing strategic layouts,and increasing investments.[Conclusions]To advance science popularization,scientific journals should focus on top-level design,leverage talent,resources,and technology advantages,diversify content and presentation forms,create distinctive science popularization brands through a diverse media communication matrix,and establish interactive science popularization platforms integrating science,media,and public engagement.This will contribute to fostering a conducive environment for science popularization.