宁夏黄河流域文化和旅游品牌建设实践探究

The Practical Exploration of Ningxia Cultural Tourism Brand Construction

本文通过宁夏黄河流域文化和旅游资源的实地调研和资料整理,梳理分析了宁夏文化和旅游融合发展的现状及面临的问题,进一步探索宁夏文化和旅游品牌建设的发展路径,以促进文化和旅游融合更好的发展,推动宁夏全域旅游示范区创建,同时服务于宁夏经济和社会发展,为研究宁夏文化和旅游融合提供参考。

The paper conducted field research and data collection on cultural and tourism resources in the Yellow River Basin of Ningxia,and summarized the cultural and tourism resources in Ningxia.Based on the results of the analysis,the current situation and problems faced by the integrated development of tourism,culture and tourism in Ningxia were analyzed,and the development path of Ningxi’s cultural and tourism brand construction was further explored to promote better development of cultural and tourism integration,promote the creation of Ningxia’s comprehensive tourism demonstration zone,and was expected to serve the economic and social development of Ningxia and provide reference for the study of Ningxia’s cultural and tourism integration.