预制菜市场及消费者研究分析

Market and Consumer Research Analysis of Pre-cooked Dishes

针对现代快节奏生活下的餐饮需求,本研究通过709份市场问卷分析了预制菜新型食品业态。结果显示,预制菜市场尚未饱和,女性是主要消费者,学生、公务员和公司职员为主要购买群体。消费者偏好线下购买,并关注产品便捷性、高品质食材、口感多样性和营养均衡。本研究为预制菜市场的进一步开发提供了实证依据,有助于满足消费者多元化需求,促进市场健康发展。

In view of the needs of modern fast-paced life,this study analyzed the new food formats of prepared dishes through 709 market questionnaires.The results show that the prepared vegetable market is not yet saturated,and women are the main consumers,while students,civil servants and company employees are the main buyers.Consumers prefer to buy offline and are concerned about product convenience,high-quality ingredients,taste diversity and nutritional balance.This study provides an empirical basis for the further development of the prepared vegetable market,which is helpful to meet the diversified needs of consumers and promote the healthy development of the market.