地理标志品牌参与对生态养殖行为的影响研究——基于品牌收益激励和质量监管约束的中介作用

Influence of geographical indication brand participation on ecological breeding behavior

地理标志是实现农民可持续增收的有效途径,也是减少粗放式生产所引起环境污染问题的现代化手段。文中对“巴彦猪肉”地理标志生猪养殖户展开微观调查,采用准自然实验的PSM法与中介效应模型,探究地理标志品牌参与对生态养殖行为的影响及影响机制。结果表明:1)参与地理标志品牌的养殖户相对未参与养殖户的养殖收入、养殖成本、养殖净收益均有所提高,地理标志品牌收益激励效果为9.13%。2)地理标志品牌参与对养殖户生态养殖行为采纳具有显著的促进作用。其中,对农牧结合养殖行为、粪污资源化利用行为和病死猪无害化处理行为的促进作用分别是24.7%、26.7%和20.3%。3)地理标志品牌参与通过品牌收益激励和质量监管约束两条路径,促进养殖户进行农牧结合养殖、粪污资源化利用和病死猪无害化处理。由此,提出地理标志经营部门应合理调配青粗饲料比例、开展生态养殖技术培训,提高产品净收益,激励养殖户进行生态养殖;政府部门应增加粪污处理及病死畜处理设施投入、提高养殖监管力度,倒逼养殖户生态养殖。

Geographical indication is an effective way to realize the sustainable increase of farmers′income and a modern means to reduce the environmental pollution caused by extensive production.In this paper,a micro-investigation was conducted on the pig farmers who participating in"Bayan Pork"geographical indication,and PSM method and intermediary effect model were used to explore the influence of geographical indication brand participation on ecological breeding behavior and its influence mechanism.The results showed as follows:1)The breeding income,breeding cost and breeding net income of farmers who participated in the geographical indication brands were improved compared with those who did not participate in geographical indication brands,and the incentive effect of geographical indication brands was 9.13%.2)The participation of geographical indication brands has a significant promoting effect on the adoption of ecological farming behaviors by farmers.Among them,the promotion effects of the combination of farming and animal husbandry,waste resource treatment and harmless treatment of sick and dead pigs were 24.7%,26.7%and 20.3%,respectively.3)Geographical indication brands participation can promote farmer's ecological breeding behavior,such as combining farming with animal husbandry,waste resource treatment,and harmless treatment of sick and dead pigs through the two paths of brand income incentive and quality supervision and constraint.Therefore,it is suggested that the geographical indication management department should rationally allocate the proportion of green and coarse feed,carry out training and popularization of ecological breeding technology,improve the net income of products,and encourage farmers to adopt ecological breeding.Government departments should increase the investment to the disposal facilities for waste and sick and dead animals treatments,improve the supervision of breeding,and force farmers to engage in ecological breeding.