非遗传承下雷州石狗IP形象的创新设计研究

Non-genetic Inheritance of Leizhou Stone Dog IP Image of Innovative Design

雷州石狗是广东雷州半岛地区独特的民间艺术,拥有悠久的历史和深厚的文化内涵。然而,在现代社会的发展中,这一宝贵的非物质文化遗产面临着传承困境和市场认可度低的问题。本文将探讨如何在非遗传承的背景下,深入挖掘“雷州石狗”文化并对雷州石狗IP形象进行创新设计,使其更好地适应当代审美和市场需求,从而实现文化传承和产业发展的双赢。

The Stone Dog in Leizhou is a unique folk art in the Leizhou Peninsula region of Guangdong Province,which has a long history and profound cultural connotation.However,in the development of modern society,this valuable intangible cultural heritage faces the problems of inheritance dilemma and low market acceptance.In this article,we will explore how to tap into the“Leizhou Stone Dog”culture in a non-genetic context and design the IP image of the Leizhou Stone Dog to better meet the contemporary aesthetic and market needs,so as to achieve the cultural heritage and industrial development of win-win.