品牌设计背景下高校课程改革对品牌认知的影响研究

Research on the Influence of University Curriculum Reform on Brand Cognition under the Background of Brand Design

本文首先阐述了品牌认知的概念,其次分析了品牌设计背景下课程改革的必要性,且就当前品牌设计背景下课程改革提升品牌认知所面临的问题进行剖析,并提出了相应的对策。以期为相关研究提供参考,培育更多具备品牌意识的专业人才。

This paper firstly explains the concept of brand cognition,secondly analyzes the necessity of curriculum reform in the context of brand design,and analyzes the problems faced by the current curriculum reform in the context of brand design to enhance brand cognition and puts forward corresponding countermeasures.In order to provide reference for related research and cultivate more professionals with brand awareness.