“湘村”护振兴视域设计实践研究

Research on the Design of Agricultural Assistance Platform under the Perspective of“Xiangnan Village”Revitalization

从设计学视角出发探索电商助力乡村振兴的可行性,使其服务于湖南农村地区农产品市场,设计一套全流程智慧助农电商平台。通过分析湖南农村农产品电商发展困境和助农电商平台市场发展现状,系统构建以助农政策为基础的电商平台,助力乡村振兴的社会服务框架。平台的设计践行了以人为本的设计理念,设计界面优美、注重用户体验,并充分考虑到实际需求,为农户提供了一个便捷、高效的销售及宣传平台。

Exploring the feasibility of e-commerce in promoting rural revitalization from a design perspective,and designing a full process intelligent e-commerce platform to serve the agricultural product market in rural areas of Hunan.By analyzing the development difficulties of e-commerce for rural agricultural products in Hunan and the current market development status of e-commerce platforms for agricultural assistance,a systematic e-commerce platform based on agricultural assistance policies will be constructed to support the social service framework for rural revitalization.The design of the platform adheres to the people-oriented design concept,with a beautiful interface,emphasis on user experience,and full consideration of practical needs,providing farmers with a convenient and efficient sales and promotion platform.